WordStream Highlights Their Commitment To Diversity and Inclusion By Obtaining Their Inclusive Innovation Certification
Tech Connection Inc. is pleased to announce a new employer partnership with WordStream as an INCLUSIVE INNOVATION, CERTIFIED FRIEND.
WordStream, a Google Premier Partner and Bing Elite Partner, provides software and services that help marketers get more out of online advertising. Founded in a Panera Bread, they have evolved from a simple keyword research tool into a suite of cross-platform advertising solutions. Their cloud-based software, passionate customer success team and renowned thought leadership has allowed them to assist businesses with managing their marketing efforts regardless of industry, size, or location.
Here’s what the team at WordStream had to say about what makes their company an innovative, dynamic, and all-around fantastic place to work:
Why is WordStream such a great place to work?
As one of the fastest growing companies in Massachusetts, our growth goals are ambitious, and we want the brightest, most talented people to join us to help us not only meet but exceed these goals. We encourage a culture of authenticity and adhere to the highest level of ethics, integrity, and transparency. We are committed to promoting open, two-way communication that facilitates taking action and fosters thought leadership, which turns confusion into understanding and complexity into a clear direction. Our people have ambition for shared success. Everyone contributes and everyone is valued.
What sets you apart from other companies similar to yours?
WordStream was on Inc. Magazine’s annual ranking of the country’s fastest-growing private businesses for the sixth year running. The recognition as one of the fastest-growing private companies in the U.S. adds to a strong list of accomplishments for WordStream in 2018. In June, the Boston Business Journal recognized the company as one of the Best Places to Work in the city. The following month, the Content Marketing Institute awarded the WordStream blog the honor of Best Topic-Specific Blog in the 2018 Content Marketing Awards.
What has your team done in the past to support diverse talent?
We have two WordStream sponsored ERGs: PrideStream and Women of WordStream. We have hosted internal inclusion focused training’s including conversations about how to be an ally and how to address bias in our everyday interactions with colleagues. We have embedded inclusion content in our manager training courses. We partner with Hack Diversity for technical talent
Our People Team has been trained on inclusive interviewing techniques
What does your team hope to do in the future to support more diverse talent?
Measure, report on, set goals as it relates to diversity and inclusion in all parts of a candidate and employee lifecycle. If we don’t measure it, we can be accountable to the results.
Tell us about one or two of the new innovative solutions your team is working on this year?
WordStream brings the power of online advertising to organizations of all sizes. We help business owners, marketers, and agencies all over the world use paid search and social to turn clicks into paying customers.
The Tech Connection is a recruitment platform that helps companies make meaningful connections to empower and engage diverse talent for their open job opportunities. Are you hiring diverse talent and need a hand? We are happy to help! Reach out to us at www.thetechconnectioninc.com